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I am an independent Technical Advisor at Sandstorm Ventures and Strategy/Technology Planning Consultant for various private and public enterprises. My experience spans 20 years of consulting across four continents in areas ranging from telecoms strategy and planning, OSS/BSS transformation, design and delivery of VAS/IN, payment solutions and an MVNO launch.

During the course of my career, I have been involved in the guts of the telecom network and its transformation and convergence. For 13 years I held various technical and management roles at Vodafone Group in Egypt where I was responsible for technical operations and planning of Vodafone’s OSS/BSS, IN/VAS, charging/payment, DXX, MSC/BSC, VOIP over 2G/3G/4G deployments. I was one of Vodafone’s top subject matter experts on VAS, IN, Mediation platforms, OSS/BSS, IOT, digital transformation, and 4G services. In addition I was head of the innovation bank at Vodafone Egypt for new product and services.

During this time, I was responsible for multi-vendor management, including vendors such as Ericsson, Huawei, NSN, Nortel, HP, IBM, Oracle, Cisco and Juniper and have intimate knowledge of the products and tactics of each of these vendors.

In the telecoms space, I help guide start-ups and mature companies that Sandstorm invests in to navigate the minefield of ensuring that their products are integrated well into the network technologies and planning horizons of their telco customers.

I am a graduate of the Higher Technological Institute in Egypt, where I completed my bachelor’s degree in Electronics and Computer Systems Engineering. I also have an MBA from L'École Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA) with a triple major in Marketing, Finance and Global Management plus hands-on PRINCE2 and PMP.

John Ayoub
Technical Associate

Telecom Software Solutions

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